Tools – Promote your Research Communication

Promote your Research Communication is designed as a user-friendly guidelines to assist researchers in promoting their findings, primarily through social media, to Quadriple Helix actors. It consists of 6 chapters, written as instructions for early career researchers, teaching and research staff in life science to build a strong basis for the greater relevance and accountability and transparency of research outcomes. Guidelines are addressing the topics concerning tasks to be undertaken before the publication, instructions how to promote your research through academic communication and public communication, it gives explanations on how to monitor the impact of the research, stakeholder identification, and defines the main benefits of public engagement for researchers. The guidelines offer best practices for creating engaging posts, selecting appropriate channels, leveraging visual aids, using keywords or hashtags for increased visibility, and tailoring communication for diverse audiences.